The Core of Corporate Culture – People-Centric, Co-creating Excellence

Here, we deeply believe that corporate culture is the engine driving innovation and the warm bond connecting employees, customers, and society.
We integrate our philosophy into daily actions, letting responsibility and love serve as our guiding compass.

People-Centric, Co-creating a Happy Home

Guided by ourCore Philosophy , we shoulder a dual mission: ensuring the material well-being and spiritual growth of all employees while contributing bit by bit to societal progress. Through ourManagement Philosophy , we practice being "People-Centric"—insisting on solving problems equally and fairly within rigorous discipline and processes, fostering an atmosphere of trust and respect. We regard every colleague as family, ensuring every voice is heard and every contribution valued, making the enterprise a warm link between employee happiness and social contribution.

Precise Execution, Forging Excellent Quality

Business Philosophy is our solid blueprint for action: starting with accurate positioning and clear thinking, adhering to the baseline of guaranteed quality, honesty, and integrity. We unify thought, pay attention to detail, value process, ensure thorough execution, and prioritize results. As emphasized in our Execution Observation ,"Even the most correct method amounts to nothing if not persistently implemented over the long term."。Only through persistent action can the promise of "accurate positioning, guaranteed quality, honesty, and integrity" be transformed into excellent products trusted by global consumers, safeguarding health in every moment from personal care to the home environment.

Talent-Driven, Sharing Development Dividends

In talent development, we focus on the talent philosophy of "Virtue, Loyalty, Diligence, Learning," implementing a mechanism where "the competent rise, the incompetent fall," allowing strivers to share the dividends of growth through capability and contribution.The benefit view, "Company growth benefits me," consolidates consensus across the organization: individual and corporate fates are closely linked, and every step of progress stems from walking together in unity. With talent as the engine, we drive innovation and value enhancement across our full range of products, allowing global consumers to enjoy safe, reliable, and high-performance comprehensive cleaning and health experiences.

Goals and Philosophy

In the vast land of our creation, two vital seeds are deeply planted: one is an earnest and responsible attitude, the other is precise and rigorous execution.

Corporate Goal

Through our conscientious work attitude and strict adherence to workflows, we aim to build China's most competitive wet wipe enterprise.

Core Philosophy

While pursuing the material and spiritual well-being of all employees, we contribute to the progress of social civilization.

Management Philosophy

We respect every individual. While emphasizing discipline and processes, we adhere to a 'people-oriented' principle, addressing issues with equality and fairness, and promoting mutual respect, trust, and equality among people.

Business Philosophy

Accurate positioning, clear thinking, guaranteed quality, honesty and integrity. Unified mindset, attention to detail, emphasis on processes, thorough execution, and focus on results.

Talent Philosophy

Virtue, loyalty, diligence, and a willingness to learn. The competent are promoted; the incompetent are replaced.

Core Values

Execution View: Even the most correct method amounts to nothing if not persistently implemented over the long term. Benefit View: Company growth benefits me. Ethics View: As a human being, what is the right thing to do?